MarkGlazer/b2b-outbound-benchmarks
B2B outbound benchmarks This dataset is maintained by ReplyLead. These are aggregate tables. They are not a row-level export of domains or campaigns. The mail-provider file has two dated observations. On 2026-08-28 the summary rows cover 9,058,780 population domains and 10,241,042 resolved domains. On 2026-07-19 the detail rows cover 8,384,502 population domains and 9,847,723 resolved domains. Shares are of that contact-data population, not a global market-share claim. The… See the full description on the dataset page: https://huggingface.co/datasets/MarkGlazer/b2b-outbound-benchmarks.
B2B outbound benchmarks
This dataset is maintained by ReplyLead.
These are aggregate tables. They are not a row-level export of domains or campaigns.
The mail-provider file has two dated observations. On 2026-08-28 the summary rows cover 9,058,780 population domains and 10,241,042 resolved domains. On 2026-07-19 the detail rows cover 8,384,502 population domains and 9,847,723 resolved domains. Shares are of that contact-data population, not a global market-share claim.
The provider-outcome file's contacted column sums to 327,273 leads. The benchmark summary file records 115 sending campaigns, 429,763 emails, 242,669 contacted leads and 6,249 unique replies. The all-campaign pooled reply rate in that file is 2.575113 percent per contacted lead. The median campaign reply rate on the 81 campaigns with at least 500 contacted leads is 2.123625 percent. Automatic replies are included. Method and limits are on the source pages.
License
Canonical copies
- Homepage: https://replylead.com
- Zenodo: https://doi.org/10.5281/zenodo.22920957
- GitHub: https://github.com/replylead/b2b-outbound-benchmarks
- Kaggle: https://www.kaggle.com/datasets/markglazer/b2b-cold-email-and-outbound-benchmarks-2026
Files
Method, denominators and limits are on those pages. Cite the Zenodo DOI with any reuse.